In the halls of an old industrial building, in the scenes of an anticipated 21st century, the beat boomed through floors and lounges. Just as one, on the eve of the year 2000, could not imagine the style of the coming century, one could not imagine what else it would come up with: playlists instead of DJ sets. Social media instead of club nights. Tinder instead of dancing. Online instead of on location. And so, in 2012, the Cult of the beats perished.